Category: Blog
Amazon DSP KPIs by Funnel: The Simple Metrics That Matter
Amazon DSP KPIs: The Simplest Funnel-Based Metrics That Measure What Matter Most brands and CTV media buying teams often grade Amazon DSP on the wrong metrics timeline. They expect ROAS from upper-funnel reach-focused campaigns. They expect CTR from streaming music ads that were never meant to drive clicks. And they panic when reporting lag hits […]
Amazon DSP Retargeting: Site, Store & Video View Remarketing Playbook
Amazon DSP retargeting is where impressions turn into actual intent, and intent turns into purchases. It works because it doesn’t guess. It uses Amazon first-party shopping signals to follow real shoppers who browsed, paused, compared, and almost bought but didn’t finish. This playbook is not theory. I use this approach every day with Amazon DSP […]
Amazon DSP Audience Types Explained | In-Market, Lifestyle, Contextual, Lookalike & Custom
DSP Audience Types Explained: In-Market, Lifestyle, Contextual, Lookalike & Custom Why Audience Targeting Makes or Breaks Amazon DSP Performance Most brands feel the same pain when they start with Amazon DSP. The audience segmentation feels random, so the budget burns fast with no clear reason. The goal of this guide is simple. I want to […]
Prime Video vs YouTube Advertising: Which Platform Drives Better Brand Awareness & Attention?
What Brands Really Want From Connected TV Advertising Today The Connected TV (CTV) world feels noisy right now. Everyone talks about reach, attention, and big screens, yet the results often tell a different story. Many brands feel confused because Prime Video and YouTube results don’t match their expectations. Most growth teams share the same pain. […]
Amazon DSP for Non-Endemic Brands
Amazon DSP for Non-Endemic Brands: Lead Gen, App Growth & Off-Amazon Sales Why Non-Endemic Brands Are Moving to Amazon DSP You don’t need to sell on Amazon to use Amazon advertising ecosystem. This shocks many brands at first. But the truth is simple. Amazon DSP is a giant door that opens to millions of shoppers, […]
