Amazon DSP isn't one playbook. Sometimes the job is acquiring new customers. Sometimes it's reaching millions on the biggest screen in the house. Sometimes it's B2B. Sometimes it's proving whether the number in the dashboard can actually be trusted.
The brief: use Prime Video for more than awareness. Reach relevant audiences at scale, limit unnecessary exposure to existing purchasers, and understand whether commerce activity was coming from genuinely new customers.
What we did: audience strategy, customer exclusions, reach and frequency management, Prime Video activation, commerce measurement, NTB analysis and optimization.
The brief: use Prime Video to grow beyond the existing buyer base and connect meaningful reach with downstream acquisition signals.
What we did: Prime Video reach, audience segmentation, NTB acquisition, frequency management, purchase measurement and Subscribe & Save analysis.
The brief: reach senior business decision-makers in relevant industries during a concentrated campaign window. The advertiser was not selling an ASIN.
What we did: senior decision-maker targeting, relevant business and industry audiences, Formula 1 interest signals, Prime Video, Display and reach/frequency controls.
The brief: answer something more useful than "the VCR was good" by measuring differences between exposed and control audiences.
What we did: Amazon Brand Lift study across 1,823 respondents, measuring recall, awareness, perception, intent and a relevant category attribute, with statistical significance flagged.
The brief: run full-funnel Amazon DSP for an established ecommerce brand and use AMC to develop audiences and understand new-customer contribution.
What we did: full-funnel DSP, AMC audience development and reporting, with results tracked as advertised (attributed) sales and total product sales separately.
The challenge: provide substantial DSP delivery capability across a large advertiser portfolio, not one campaign.
What we did: audience strategy, 1P activation, full-funnel media planning, builds, trading, Prime Video, streaming TV, Display, OLV, Twitch, Audio, Fire TV, AMC, BLS support, weekly communications and PCAs.
What the dashboard said: more than £10K of campaign-attributed product sales looked healthy at first glance.
What we found: ASIN-level review showed only 48.6% of attributed sales value belonged to the advertiser's genuine brand. A catalogue-association issue was linking sales to an unrelated brand. We escalated it and recommended stronger ASIN-level halo and attribution QA.
Led the migration and QA of a large Amazon DSP portfolio across approximately 44 advertisers and more than 1,200 line items, while managing the operational requirements around campaign continuity.
Advertiser identities are withheld in selected case studies because work was delivered through agency partnerships or under confidential client relationships. Figures are drawn from campaign reporting; where a figure is still being reconciled against source reporting, it is marked as estimated.
Brands get a free DSP plan. Agencies get a free first qualified pitch. Either way, you see how we'd approach the work before you commit to anything.
Amazon DSP gives you access to premium inventory across Amazon and some of the world's biggest media platforms, powered by Amazon's unique audience intelligence.
Inventory availability varies by market, format and campaign.