{"id":72,"date":"2025-11-29T17:18:22","date_gmt":"2025-11-29T17:18:22","guid":{"rendered":"https:\/\/dspadvertiser.com\/blogs\/?page_id=72"},"modified":"2026-08-14T20:01:42","modified_gmt":"2026-08-14T20:01:42","slug":"blog","status":"publish","type":"page","link":"https:\/\/dspadvertiser.com\/blogs\/","title":{"rendered":"Blogs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"72\" class=\"elementor elementor-72\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d718c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"e3d718c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50eda04 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no 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data-advanced-filters=\"no\"><article class=\"wpr-grid-item elementor-clearfix post-137 post type-post status-publish format-standard has-post-thumbnail hentry category-amazon\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/dspadvertiser.com\/blogs\/wp-content\/uploads\/2025\/12\/Amazon-DSP-KPIs-The-Simplest-Funnel-Based-Metrics-.jpg\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/dspadvertiser.com\/blogs\/wp-content\/uploads\/2025\/12\/Amazon-DSP-KPIs-The-Simplest-Funnel-Based-Metrics-.jpg\" alt=\"Amazon DSP KPIs: The Simplest Funnel-Based Metrics\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/dspadvertiser.com\/blogs\/amazon-dsp-kpis\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-ff748b1 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/dspadvertiser.com\/blogs\/amazon-dsp-kpis\/\">Amazon DSP KPIs by Funnel: The Simple Metrics That Matter<\/a><\/div><\/h2><div class=\"wpr-grid-item-date elementor-repeater-item-a95e01d wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>December 12, 2025<span class=\"wpr-grid-extra-text-right\"><\/span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-24806a0 wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Amazon DSP KPIs: The Simplest Funnel-Based Metrics That Measure What Matter Most brands and CTV media buying teams often grade...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-4f9ec5f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/dspadvertiser.com\/blogs\/amazon-dsp-kpis\/\" class=\"wpr-button-effect wpr-button-none\"><span>Read More<\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-125 post type-post status-publish format-standard has-post-thumbnail hentry category-dsp\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/dspadvertiser.com\/blogs\/wp-content\/uploads\/2025\/12\/Amazon-DSP-Retargeting-Site-Store-Video-View-Playbook.jpg\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/dspadvertiser.com\/blogs\/wp-content\/uploads\/2025\/12\/Amazon-DSP-Retargeting-Site-Store-Video-View-Playbook.jpg\" alt=\"Amazon DSP Retargeting: Site, Store &amp; Video View Remarketing Playbook\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/dspadvertiser.com\/blogs\/amazon-dsp-retargeting\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-ff748b1 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/dspadvertiser.com\/blogs\/amazon-dsp-retargeting\/\">Amazon DSP Retargeting: Site, Store &amp; Video View Remarketing Playbook<\/a><\/div><\/h2><div class=\"wpr-grid-item-date elementor-repeater-item-a95e01d wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>December 11, 2025<span class=\"wpr-grid-extra-text-right\"><\/span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-24806a0 wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Amazon DSP retargeting is where impressions turn into actual intent, and intent turns into purchases. It works because it doesn\u2019t...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-4f9ec5f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/dspadvertiser.com\/blogs\/amazon-dsp-retargeting\/\" class=\"wpr-button-effect wpr-button-none\"><span>Read More<\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-111 post type-post status-publish format-standard has-post-thumbnail hentry category-amazon category-dsp\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/dspadvertiser.com\/blogs\/wp-content\/uploads\/2025\/12\/AMAZON-DSP-AUDIENCE-TYPES-TARGETING-GUIDE-.png\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/dspadvertiser.com\/blogs\/wp-content\/uploads\/2025\/12\/AMAZON-DSP-AUDIENCE-TYPES-TARGETING-GUIDE-.png\" alt=\"Amazon DSP Audience Types Explained: In-Market, Lifestyle, Contextual, Lookalike &amp; Custom\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/dspadvertiser.com\/blogs\/amazon-dsp-audience-types\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-ff748b1 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/dspadvertiser.com\/blogs\/amazon-dsp-audience-types\/\">Amazon DSP Audience Types Explained | In-Market, Lifestyle, Contextual, Lookalike &amp; Custom<\/a><\/div><\/h2><div class=\"wpr-grid-item-date elementor-repeater-item-a95e01d wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>December 5, 2025<span class=\"wpr-grid-extra-text-right\"><\/span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-24806a0 wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>DSP Audience Types Explained: In-Market, Lifestyle, Contextual, Lookalike &amp; Custom Why Audience Targeting Makes or Breaks Amazon DSP Performance Most...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-4f9ec5f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/dspadvertiser.com\/blogs\/amazon-dsp-audience-types\/\" class=\"wpr-button-effect wpr-button-none\"><span>Read More<\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-104 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-prime-video\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/dspadvertiser.com\/blogs\/wp-content\/uploads\/2025\/12\/Prime-Video-vs-YouTube-Advertising-Reach-CPM-Brand-Awareness-Comparison-2.png\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/dspadvertiser.com\/blogs\/wp-content\/uploads\/2025\/12\/Prime-Video-vs-YouTube-Advertising-Reach-CPM-Brand-Awareness-Comparison-2.png\" alt=\"Prime Video vs YouTube advertising\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/dspadvertiser.com\/blogs\/prime-video-vs-youtube-advertising\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-ff748b1 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/dspadvertiser.com\/blogs\/prime-video-vs-youtube-advertising\/\">Prime Video vs YouTube Advertising: Which Platform Drives Better Brand Awareness &amp; Attention?<\/a><\/div><\/h2><div class=\"wpr-grid-item-date elementor-repeater-item-a95e01d wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>December 4, 2025<span class=\"wpr-grid-extra-text-right\"><\/span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-24806a0 wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>What Brands Really Want From Connected TV Advertising Today The Connected TV (CTV) world feels noisy right now. Everyone talks...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-4f9ec5f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/dspadvertiser.com\/blogs\/prime-video-vs-youtube-advertising\/\" class=\"wpr-button-effect wpr-button-none\"><span>Read More<\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-98 post type-post status-publish format-standard hentry category-blog category-programmatic\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-ff748b1 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/dspadvertiser.com\/blogs\/amazon-dsp-for-non-endemic-brands\/\">Amazon DSP for Non-Endemic Brands<\/a><\/div><\/h2><div class=\"wpr-grid-item-date elementor-repeater-item-a95e01d wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>December 3, 2025<span class=\"wpr-grid-extra-text-right\"><\/span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-24806a0 wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Amazon DSP for Non-Endemic Brands: Lead Gen, App Growth &amp; Off-Amazon Sales Why Non-Endemic Brands Are Moving to Amazon DSP...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-4f9ec5f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/dspadvertiser.com\/blogs\/amazon-dsp-for-non-endemic-brands\/\" class=\"wpr-button-effect wpr-button-none\"><span>Read More<\/span><\/a><\/div><\/div><\/div><\/div><\/article><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Read the Latest Blogs All Blogs Amazon Blog DSP Prime Video Programmatic Amazon DSP KPIs by Funnel: The Simple Metrics That Matter December 12, 2025 Amazon DSP KPIs: The Simplest Funnel-Based Metrics That Measure What Matter Most brands and CTV media buying teams often grade&#8230; Read More Amazon DSP Retargeting: Site, Store &amp; Video View Remarketing Playbook December 11, 2025 Amazon DSP retargeting is where impressions turn into actual intent, and intent turns into purchases. It works because it doesn\u2019t&#8230; Read More Amazon DSP Audience Types Explained | In-Market, Lifestyle, Contextual, Lookalike &amp; Custom December 5, 2025 DSP Audience Types Explained: In-Market, Lifestyle, Contextual, Lookalike &amp; Custom Why Audience Targeting Makes or Breaks Amazon DSP Performance Most&#8230; Read More Prime Video vs YouTube Advertising: Which Platform Drives Better Brand Awareness &amp; Attention? December 4, 2025 What Brands Really Want From Connected TV Advertising Today The Connected TV (CTV) world feels noisy right now. Everyone talks&#8230; Read More Amazon DSP for Non-Endemic Brands December 3, 2025 Amazon DSP for Non-Endemic Brands: Lead Gen, App Growth &amp; Off-Amazon Sales Why Non-Endemic Brands Are Moving to Amazon DSP&#8230; Read More<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-72","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dspadvertiser.com\/blogs\/wp-json\/wp\/v2\/pages\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dspadvertiser.com\/blogs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dspadvertiser.com\/blogs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dspadvertiser.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dspadvertiser.com\/blogs\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":54,"href":"https:\/\/dspadvertiser.com\/blogs\/wp-json\/wp\/v2\/pages\/72\/revisions"}],"predecessor-version":[{"id":252,"href":"https:\/\/dspadvertiser.com\/blogs\/wp-json\/wp\/v2\/pages\/72\/revisions\/252"}],"wp:attachment":[{"href":"https:\/\/dspadvertiser.com\/blogs\/wp-json\/wp\/v2\/media?parent=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}